Balazs Gardi

Last year, IBM approached Balazs with a goal to build a library of images for use in the company's marketing materials across all IBM platforms. The aim was to create photography that celebrates the beauty, pleasure, and quirk of working in the 21st century, by photographing real people in real jobs around the world. He was asked to autonomously capture 'IBM moments' revolving around topics such as retail, transportation, technology, and finance. Balazs worked in three different countries to bring this project to life, in the United States, he worked in California and Nevada, in India, he visited Mumbai and New Delhi, and while in the United Arab Emirates he worked in Dubai and Sharjah.