Xfinity Now

The Xfinity team once again turned to Dustin to develop a unique image library for the launch of their new brand extension, NOW. The goal was to create a collection of evergreen lifestyle photos that captured people using internet and mobile services, both at home and on the go. This time, the challenge was to produce clean, simplified images that reflected the brand's utilitarian, on-the-move customer—a vision achieved through thoughtful compositions, strategic locations, and carefully sourced props.

Over the course of three days in Los Angeles, Dustin and his crew worked across five locations, transforming them into 13 distinct scenarios. The team’s creative approach focused on isolating the customer from their surroundings, creating an atmosphere that set this project apart from their previous work with Xfinity. A total of 13 talents were photographed, resulting in 100 final retouched images for Xfinity's NOW media library.