Xfinity

Xfinity teamed up with Dustin to evolve the brand’s visual identity, aiming for a more relatable, “in the moment” aesthetic that highlights how Xfinity brings people together in everyday life.

The project was shot over four days on location in Brooklyn and New York City, where Dustin and the production team assembled a talented crew to create dynamic scenes across a variety of settings. With up to six scenarios and as many as 12 talents involved each day (25 in total for the project), the team worked efficiently to capture every moment. Two of the shoot days featured multiple locations, including a Brooklyn home and a Tribeca loft, which the art department, led by Chelsea Maruskin, skillfully transformed into diverse and unique environments.

Dustin's approach was all about capturing genuine moments of connection, bringing a laid-back energy to each shot. In the end, Xfinity walked away with 170 images that perfectly captured their vision, ready to be shared across all their media channels.