Chow Now

ChowNow, in an effort to support local restaurants during the COVID-19 pandemic, took a fresh approach to its photography, shifting the focus to the real people behind the food that is a part of our daily lives. They turned to Dustin to capture the heart and soul of the industry, sending him to Charlotte, NC, to photograph restaurateurs, cooks, and staff right in the thick of their day-to-day hustle.

For Dustin, this campaign was personal. Throughout the pandemic, he watched friends open and close their restaurants and bars, struggling to stay afloat in an incredibly tough climate. He witnessed the resilience and determination these businesses needed to adapt on the fly,  to support their staff and continue serving their communities. Dustin’s goal of this campaign was to put a face to all the employees who work tirelessly behind the scenes to keep their kitchens running and make sure we all had food on our tables.